What you don’t know about local search could be killing your business
Local Business Listings and local directories feed the local search engines their information, With Google Maps, Local Business Listings, Yahoo Local and Bing – ALL businesses are given a centralized place to present information about their company to the public. THIS is where local search engine takes their LOCAL search results from. The biggest problem is, most business owners don’t know how to make these listings as effective as possible. Leaving out even one important detail could mean your local prospect could end up choosing a competitor with a better optimized listing.
It seems like there are as many online review sites as there are pores on your face, and Yelp has been the king of them for some time.
Why is that? The developers must have been extremely insightful, as they have recognized the delight with which people share information online and have capitalized on the notion of letting people connect this to their own identity. Yelp users are able to do much more with the site than rant about the terrible service they received at Big Nancy’s House of Waffles.
The social aspect of Yelp allows those who have signed up for it to connect to one another on a personal level through the forums. People get to know their neighbors in a sense and learn to trust their judgment. This dual-birded slingshot gives users what they want while strengthening the primary structure of the website.
Graphic courtesy of Statista.com.
Here are 5 reasons why Yelp should be a business best friend:
1. Increases the opportunity to be found. Exposure is everything in the business.
2. Promotes conversation. Reviews are a fantastic source of information that are given freely and without prejudice and the beauty of it all is that many people love to write them. Technology allows people to share their experiences with their network and catalog their favorite products or services.
3. Creates fans. Checked in before? – if you haven’t, odds are someone you know has. People love sharing great experiences – Yelp provides the platform to do so.
4. Increases accountability. It’s one thing to promise a great service or product in an ad but another to have a customer say it is great in a review. Business become accountable when they are opened up for criticism.
However, this can lead to other problems for the business owner. What happens if someone leaves a negative review?
This is where Team Internet Marketing can help you wade thru all the misleading information about sites like Yelp and Google Places. To get more information on local search or reputation management just give us a call at (404) 920-8041 for a free consultation to see if Team Internet Marketing can help your see what works best in your market.