- Frequently Asked Questions (FAQ) – Write down the top 10 questions that prospects consider in your industry. Make a short video for each question OR bundle up related questions and answer 3-5 questions in one short video. If you want to address the suggested “10 questions”, you could make 10 short videos or make 2 videos answering 5 questions….or 3 videos answering 3-4 questions. Keep the videos under 2 minutes (no matter how many questions you’re answering). Remember, people want quick answers to their questions.
- Tip Of The Week – (Listen to what I say…not what I do LOL). Ok, this one is GOLDEN. Every time we start producing and releasing content rich “video tips” (it’s obviously the industry we’re in), we always Always ALWAYS attract more visitors. This is how you attract a following. It doesn’t lead to immediate sales… but… if you build a strong, interested audience, you can usually sell on demand.
- Testimonials – These are powerful. If you have existing clients, get in the habit of collecting feedback. (Hint – Don’t ask for testimonials. Ask for feedback. Your positive feedback turns into your testimonials and your negative feedback turns into an opportunity to make a client happy).Tips on collecting feedback from your customers:
~ Ask for it and collect via email (easiest method)
~ Have a phone line dedicated to collect feedback in your own customers voice. We use AudioAcrobat for this. In fact, our phone line (powered by AudioAcrobat) to collect feedback is (512) 827-0500 Pin 120-601-560#. Go ahead and give it a call to see how it works. We pay less than $20/month for this service.
~ Have your clients send in a quick video from their webcam or iPhone…however they want to do it.
Now, you’ll have written, audio, and video testimonials….all assets that you splice together into a video. It makes a nice video when you’re showing real feedback as well as inserting sound and video bites.
That’s just three ideas for video content. We can, and will in future emails, talk about hundreds more. If you focus on the fact that video is just another form of content, you’ll start to think of dozens of content for video on your own.
Just remember, it’s not enough to just have a “sales video” on your home page. It’s a good place to start but to drive traffic, get sales, acquire a following, and excel online, you NEED a strong video presence.
So let’s go make some content guys! Let us know in the comments below what you think. Or share this to your favorite social media site.
If you would like to get more information about the use of video to help brand your business, contact us here or call (404) 920-8041 today.