We would share some quick tips on get more results from your social media work with less effort. The key to this is to use social media to build relationships with your audience.
Your relationship building strategy using social media strategy should have 4 goals:
1. To get people to KNOW you
2. People learn more about you and begin to LIKE you
3. The like turns into TRUST
4. It is easier to move them to the BUY stage
Here’s my “cheat sheet” for moving from one area to the next. We go into this in great detail as we develop your social media marketing strategy.
1st Goal – To Get People to Know You
Marketing studies have shown that people need to see things 7 times before it starts to register. Our brains are bombarded with info at every moment. The more you hear something repeated the more likely the information is to “stick”.
This means you must be on multiple sites . Reach out to people (in your target market and others with the same general target market)- become their friend on Facebook, their follower on Twitter, Their Connection on LinkedIn, etc.
1. “Like” or comment on what they say on Facebook, Re-tweet their tweets on Twitter, Comment on their blogs
2. Post tips and information that adds value to their life and/or business. Facebook Fan Page is an excellent way to do this (more on that later)
2nd Goal – People Get to Like You
As you start to share good information and tips you will see that people start to respond to you and “like” your ideas. They start to re-tweet your tweets and share your Facebook updates.
The more you interact with them and/or recommend them to others the more they will like you. This all leads to the third goal.
3rd Goal – People start to trust you
At this point you see people starting to tag you, have conversations with you, quote your ideas, suggest you to their friends. You are starting to really show your integrity – your authentic self. Now we are getting somewhere because as people start to trust you they then want to start working with you directly, they want to buy from you.
Now it is easier to move your relationship off-line or onto your website. You now have pre-qualified, pre-sold customers lining up for the 4th goal!
4th Goal – They buy from you!
Getting to the trust level takes time — but you can get there more quickly if you are giving your prospects the information they want. If you want more shortcuts, request more information about how we can develop and run your social media marketing campaigns for your business.
