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Local Search Marketing

Targeted local business marketing

Is it really the economy that’s slow – or just the way you are advertising?

Many business owners think that lagging sales are all due to the economy, however there is another side to this story. Lack of local sales is due to a fundamental shift in consumer behavior and the fact that so many local businesses are NOT represented adequately online. Your business could be missing out on hundred or even thousands of local customers and you wouldn’t even know it.

We don’t have to tell you about the importance of reaching local customers. You LIVE it. Local search engine placement and online promotion is not the same as buying advertising.  Successful local business marketing  requires a totally different strategy. You need top placement in Google combined with a positive and comprehensive social profile.  One of the most important aspects of local business search is having a highly optimized business listing that is submitted to the top local directories and search engines. In fact if you do nothing else – GET this DONE NOW!

What you don’t know about local search could be killing your business

Local Business Listings and local directories feed the local search engines their information, With Google Maps, Local Business Listings, Yahoo Local and Bing – ALL businesses are given a centralized place to present information about their company to the public. THIS is where local search engine takes their LOCAL search results from. The biggest problem is, most business owners don’t know how to make these listings as effective as possible.  Leaving out even one important detail could mean your local prospect could end up choosing a competitor with a better optimized listing.

Ads are old news. Local Businesses have largely relied on the same marketing tactics for over 100 years.  Local consumers predominantly use the internet to research local products and services and local search advertising in the U.S. is predicted to grow more than 50% each year.  Will your business be poised to take advantage of this growing trend and ensure that your company gets the local attention it deserves?

According to The Kelsey Group, a Princeton, NJ based Research Company, “70% of U.S. households now use the Internet as an information source when shopping locally for products and services.”

You NEED Local Customers and you WANT a simple solution

We help you optimize your business information (not just your website) so you get wide exposure to a targeted local community. In fact you don’t even have to have a website to get a high level of local visibility and local traffic. Local search engine placement and website promotion can get your business FOUND by local customers at a fraction of the cost of print or other advertising.

Have you been paying hundreds (or thousands) of dollars a month for Yellow Pages Advertising?

If so – Marketing online will seem …well, cheap

For decades the Yellow Pages have been able to demand top dollar for advertising because they had a monopoly on local advertising.  All over the country when anyone needed a plumber, doctor, haircut, car repaired or spa treatment – they looked in the big yellow book.  Getting top placement there could cost you several thousand dollars a month. (and it ain’t cheap to get top placement for their online book either) Recent studies have shown that 54% of internet users have thrown away the phone book. Nowadays your local customers are going to dozens of sites online and they are using a variety of information sources to make decisions on where to shop locally.

Local Search Engine Placement is Cost Effective

Local online business marketing is extremely affordable and has long lasting value. Unlike regular ads (either print, banner or PPC), organic optimization stays in place for years and will continue to bring local traffic to your website, phones or storefront. These marketing strategies build upon each other, creating an impenetrable local marketing advantage.

Get the First Mover’s Advantage while you can

However it is important to note that this will not always be true, Local search is in it’s infancy, and just like Pay Per Click costs have skyrocketed, top placement in Search engines like Google demands swift action and regular attention.  There are only so many spots at the top – after that you might as well be invisible.  Will your business take advantage of this opportunity to become the epicenter of local attention?

We hope so, but if you still have any doubts, let’s set up a time to do a Local Search Marketing (and local Competition) Web presence Assessment. This will give you real time search numbers and reveal any golden opportunities to grab more local sales. It’s easy, free and we promise no hype.