Internet Marketing Services
- Search Engine Marketing
- Search Engine Optimization
- Local Search Marketing
- Social Media Marketing – Facebook, LinkedIn, Twitter, YouTube
- Email / Newsletter campaigns
- Video Marketing
- Mobile Marketing
- Reputation Management
Starting at the source of (their) inquiry.
It goes without saying (but we will say it again!) that if they can’t find you, they can’t buy from you.
However, it can be a daunting task to try to keep up with the ever changing rules and trends in search engine marketing. Search engines may never reveal how to show up first with them, because if they did, it would be game over would it not?
Our approach to search engine marketing is simple. A search engine spider is not the one buying from you, people are. So when considering optimizing your website for search engine visibility, remember one thing. If you build it, and you optimize it, and the people come- make sure your website is designed and set up in a way that the people want to buy. That is the whole idea after all right? What good is it to have 1,000 visits if no one buys?
Search Engine Optimization (SEO)
Otherwise called natural or organic search engine marketing, search engine optimization is the process of optimizing a website to show in search engine results page (SERP) for specific keywords.
And yes, it is a process. It does not happen overnight (and anyone who says they can do it you should be aware of- they may be doing more harm than good). And it is also not free. Even if you opt to do it yourself (and we can show you how) be prepared to spend the time researching, writing, and researching more.
Key Word Phrase Analysis (KWA)
It all starts with a simple word. Whether you are selling real estate, designer jeans, or health care services, over 80% of people are researching online before they buy. And they start their search with a word- a key word.
A key word phrase analysis takes into account all of the possible key words and their variations that your potential customers may use to to find your product or services. The extensive list is then narrowed down to a few phrases that are then used to optimize your site meta-data and page copy.
But this is just the first step. KWA is the foundation that you will use to build your SEO friendly website. Updating your meta- data and page copy are the walls and windows.
A link building campaign can be simply put as a popularity contest. Once you have created a site that is key word optimized, search engine and user friendly then the next step is to find other complimentary sites that are willing to link to yours. And when you create a site that delights people, they will be banging down your door to be a part of that.
Link building serves a duel purpose. First, you are increasing your site visibility in the search engines because they see each link as a vote for your site’s level of importance. Secondly, you will be sending additional traffic to your site from these other sites.
Paid Search Engine Advertising
Otherwise known as pay-per-click (PPC) advertising, this is the auction process that search engines use to allow ads to show for specific key word phrases
Facebook and LinkedIn Advertising
Very similar to PPC advertising. However, we specialize in using social media to get more cost effective targeted leads to your business with this new technology.
Note: We charge a fee to manage your advertising accounts. Cost of ads will be extra and not included.