If you get easily offended by profanity, stop reading, close this email and don’t read this article. . .
I just came across this sobering, but hilarious “Must Read Article” on. . .
How to get more likes on Facebook. I simply had to share this with you! The article has 93,000 likes. . . This dude has really mastered:
The article highlights and makes fun of how desperate most people make themselves look on Facebook without even realizing it.
But, before you read the article and find out how not to make yourself look like a fool on Facebook. . .
Lets talk about an important little formula, called Edgerank because . . .
This Decides Whether Or Not You Exist On Facebook!
Edgerank is the algorithm that Facebook uses to make sure only relevant content appears in your fan’s news feeds.
So in simple layman’s terms this is what Edgerank is
Σ U.e W.e D.e
- E = Edge – Edges are all the possible social actions on Facebook such as status updates, likes.comments shares etc.
- U.e = Affinity score between viewing user and edge creator
- W.e = Weight for this edge type (create, comment, like, tag etc)
- D.e = time decay factor based on how long ago the edge was created
What The Heck Is Edgerank In Layman’s Terms ?
If you feel like you’re having a brain fart, and that looks a little like Einstein’s theory of relativity. . .
Don’t worry. Here Is What Really Matters :
- Edge : An edge is any social action on Facebook.
- Affinity Score : This is the score/ bond between the viewer and the content creator. . .
So if one of your “likers” repeatedly likes, comments, or shares your content, (even clicks and messaging are an influencing factor). .
Facebook then decides that the content you post is relevant to that user and will show them more of what you post.
Affinity Score Tip 1
Don’t ignore your “likers”! When your fan’s like, comment or share your posts, make sure you comment and like back and start a conversation.
Affinity Score Tip 2
Greet new “likers” and ask them an engaging, thought provoking question to spark the conversation.
Weight : This is a value system created by Facebook, that either increase or decrease the “value” of a social action.
The general rule is the more effort it takes to complete a social action, the more weight it carries, with the exception of a “share”.
E.g. A comment has more value/ carries more weight than a like.
Engagement measured by weight generally follows this hierarchy:
Shares that include a comment > Comments > Likes > Clicks
Content measured by weight looks generally follows this hierarchy:
Videos > Photos > Status Updates > Links
Weight Tip 1
If you want your posts to show up in your “likers”‘ and friends’ News Feeds, make sure people will actually want to interact with them. . .
Weight Tip 2
Post lots of videos and photos.
Large images with inspirational quotes are CRAZY VIRAL!
Time Decay: This refers to how long a post and it’s interactions have been “alive”. The more time that passes by the value decreases. This keeps the news-feed filled with “fresh and current” news.
Time Decay Tip:
- Keep posting fresh new content, encourage engagement and keep the conversations going.
- The Key: Be controversial and turn heads!
Most People Get This Horribly Wrong
Here Is What You Must Avoid <==== (CRINGE)
I am confident you will love this article as much as the 93,000 people who clicked the article’s Like Button. Pay more attention to what the writer is doing more than what he is teaching.
To Your Success
The Do’s and Don’t of Facebook marketing . . . Hilarious read with some excellent take always!
If edgerank gives your marketing department nightmares, give Team Internet Marketing a call at 404-920-8041 today to get a free Facebook fanpage evaluation so we can do all the heavy brain lifting, and you can focus on revenue generating activities.