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Archive for the ‘marketing’ Category

Use This 14 Point Checklist To Dominate Your Personal Brand On Google

Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, it’s time for some personal branding SEO.

There are two goals in personal SEO:

  • Dominate the entire first page of Google (branding)
  • Push negative or embarrassing search results off of page one (reputation management)

Here’s a checklist of ways to make that happen:

1. Design your snippet: Google+

Start by optimizing the one profile that you know Google is indexing: your G+ profile. When you fill out your profile, you’re actually creating the snippet in Google. Here’s how your Google+ fields appear in search results as a snippet. Notice how the snippet text (meta description) is a combination of four fields, listed one after the other.

  • None of those four fields include your location, so if you want to be relevant in your local area, add your city or town to your employment field (i.e. “Orbit Media, Chicago, IL”).
  • Use keywords relevant to your skills and personal brand.

2. Make your resume search-friendly: LinkedIn

LinkedIn is ubiquitous in search results. Here’s how to polish this part of your personal SEO:

  • “Location,” “Position,” and “Company” appear in Google snippets. Make sure they’re complete.
  • Click “edit” next to your public profile link.
  • Customize your public profile URL. Pick a URL that includes your name.
  • Make sure your entire profile is visible to the public.
  • Make LinkedIn as complete as possible. Embed a WordPress blog, embed SlideShare slides, seek recommendations, add any active Twitter accounts, etc.
  • In the “Websites” area of your profile, add links to your site, your blog, and your G+ profile.

3. It’s all about you, baby: your profile on your site

Unlike every other profile on this checklist, here you’re not building on rented land. You control it, so make it your masterpiece. Fine tune design, tweak on-page SEO, and use your best writing.

  • Make sure your profile has its own page.
  • Use your name in the URL if possible.
  • Use your name in the beginning of the title if possible.
  • Every profile should link to this page.
  • This page should link only to current profiles and networks where you are active (these links can be “nofollow” and target=”_blank”).
  • Link to your Google+ profile using the “rel=me” tag.
  • Watch Analytics for this page to monitor search performance and referring sites.

4. Signed by the Author: Google Authorship

Thanks to Google Authorship and rich snippets, bloggers are taking personal branding SEO to the next level. The faces of some bloggers and guest bloggers appear in search results for hundreds of keyphrases. Do it for the clickthrough rates, do it for the traffic, and do it for your personal brand.

  • If you’re not “signing” your content using “rel=author,” it’s time to start using Google Authorship Markup.
  • Check the search performance of all of your articles by checking Author Stats. Log into Google Webmaster Tools using your Google+ login.

Those are the most important places to manage SEO for your personal branding. But there are hundreds of other profiles that rank in search. The rest of this checklist is a list of sites where you can create a profile and create a link.

Tip! You don’t actually need to be active on a website to create a profile and affect your personal SEO. There is no reason not to use them all.

Caution: if you setup a hundred profiles, you’ll need to manage a hundred profiles, lest they go out of date. When setting up profiles on sites where you’re not likely to return often, avoid using numbers, such as “5 years of experience” or “50 successful projects.” By keeping the profiles more general, you reduce the risk of the profile going out of date quickly.

5. Twitter

Twitter profiles still rank extremely high in Google. Get out your best profile picture, a short bio and a link to your website.

Even if you never use Twitter, add one tweet to tell people where to find you “I’m not active on Twitter, but feel free to connect with me on [other network]”

6. Facebook

Facebook ranks high. Although your Facebook profile may not be relevant to your job, make your primary profile picture isn’t unprofessional. Depending on your privacy settings, a lot of people may see it. Also, claim your vanity URL.

7. Vimeo

Of all the video hosting/sharing sites, profile pages on Vimeo seem to outrank all others. Enter a bio, add a link, set your location, claim a URL and even add featured videos.

8. Tumblr

This one also ranks well. By default, Tumblr accounts are setup as subdomains, so grab yourname.tumblr.com, if possible. The bio page is open HTML so add anything and everything.

9. Quora

The profile pages are very simple, but they rank! After you add your picture and short bio, follow a few people and a few topics. Following topics will indicate to visitors what your interests are.

10. About.me

It’s just a simple page that links to your other profiles, but these show up in search results. Grab it. Upload a nice background photo and setup the links. If possible, use a URL that includes your name, such as about.me/yourname.

11. Delicious

Create a simple profile that has a decent chance of ranking for your name. Not room for much more than a picture, short bio and link. Delicious will give you a shortcut URL, such as delicious.com/yourname, but once this is set, you can never change it.

12. Flickr

This is the only photo site that gets traction in SEO. Profiles include all the basic information, such as a profile picture, location, bio and link.

13. SlideShare

A profile here is more likely to rank toward the bottom of page one, but you can add a LOT to a SlideShare profile. First, set the Account Type. Now you’ll see all kinds of places to add relevant info. You can also add a visual theme to your profile for $19 per month, but don’t expect this to affect SEO.

14. YouTube

Create and upload a video of yourself stating your personal brand, and using your name in the title and the description. If you optimize a video for your name, you may see the video itself rank as a universal search result.

Did we leave something out? Let us know in the comments below. Or share this to your favorite social media site.

If you would like to get more information about the use of these types of technology to help brand your business, contact us here or call (404) 920-8041 today.

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Three Video Content Ideas For Business

Let’s get past the idea that online videos are only “sales” videos. Video is content. Nothing less, nothing more. Let’s make some content….

  1. Frequently Asked Questions (FAQ) – Write down the top 10 questions that prospects consider in your industry. Make a short video for each question OR bundle up related questions and answer 3-5 questions in one short video. If you want to address the suggested “10 questions”, you could make 10 short videos or make 2 videos answering 5 questions….or 3 videos answering 3-4 questions. Keep the videos under 2 minutes (no matter how many questions you’re answering). Remember, people want quick answers to their questions.
  2. Tip Of The Week – (Listen to what I say…not what I do LOL). Ok, this one is GOLDEN. Every time we start producing and releasing content rich “video tips” (it’s obviously the industry we’re in), we always Always ALWAYS attract more visitors. This is how you attract a following. It doesn’t lead to immediate sales… but… if you build a strong, interested audience, you can usually sell on demand.
  3. Testimonials – These are powerful. If you have existing clients, get in the habit of collecting feedback. (Hint – Don’t ask for testimonials. Ask for feedback. Your positive feedback turns into your testimonials and your negative feedback turns into an opportunity to make a client happy).Tips on collecting feedback from your customers:

    ~ Ask for it and collect via email (easiest method)

    ~ Have a phone line dedicated to collect feedback in your own customers voice. We use AudioAcrobat for this. In fact, our phone line (powered by AudioAcrobat) to collect feedback is (512) 827-0500 Pin 120-601-560#.  Go ahead and give it a call to see how it works.  We pay less than $20/month for this service.

    ~  Have your clients send in a quick video from their webcam or iPhone…however they want to do it.

    Now, you’ll have written, audio, and video testimonials….all assets that you splice together into a video.  It makes a nice video when you’re showing real feedback as well as inserting sound and video bites.

That’s just three ideas for video content.  We can, and will in future emails, talk about hundreds more. If you focus on the fact that video is just another form of content, you’ll start to think of dozens of  content for video on your own.

 

Just remember, it’s not enough to just have a “sales video” on your home page.  It’s a good place to start but to drive traffic, get sales, acquire a following, and excel online, you NEED a strong video presence.

So let’s go make some content guys! Let us know in the comments below what you think. Or share this to your favorite social media site.

If you would like to get more information about the use of video to help brand your business, contact us here or call (404) 920-8041 today.

 

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What’s your “video information” plan?

It’s predicted that by 2014, over 80% of the searchable content online will be video related. Mobile and traditional search sites like Google have, and use, voice recognition technology which scrapes video content for keyword rankings. In other words, the actual content of the video matters more now and in the future then ever for your business to be found online.

It’s not “good enough” anymore to make just a couple of “sales videos” for your business and upload them to YouTube, embed them on your site, and call it good. In fact, the sales video (although a staple for your business) is the least preferred video for your information arsenal.

This should be really good news for most people. It’s not that hard to talk into an iPhone (audio only or actual video…doesn’t matter) and bang out a quick recording. In fact, every smartphone has a built in audio recorder. You don’t even need to video yourself. Just make an audio recording and ad some PowerPoint slides.What’s hard is getting into the practice of actually doing it. But, I assure you, if commit to it every week, it becomes second nature.

My Challenge To YOU: Make ONE video each week for the rest of the year. You don’t have to publish it. Just start the habit. In fact, if you do it without the intention of publishing it, the pressure to be “good” will totally disappear. Just focus on coming up with at least 60 seconds of condensed content (without babbling)

Even if it’s just hopping on your laptop and using your webcam to shoot a quick 45 second, raw, unedited, video to post online….somewhere. Remember, there’s no rule that you actually have to post it. In fact, just make a video. Look at it a week later and decide if post worthy. If it’s not, ask yourself “why not?”. Then, simply make an improved version of it…wait a week and decide if it’s worthy of publishing. Just keep doing this (making it a habit) and soon you’ll find that most of your content is “post worthy”.

IMPORTANT NOTE: Make your videos without the intention of publishing. Why? Because there is no pressure of getting it “perfect”. Just get a short 30-120 second video with content done. If you want to improve the video, just do another one the next week. There’s no rule that you have make a “different” video each week. JUST GET IN THE HABIT OF MAKING CONTENT VIDEOS. After a year of doing this, you’ll have 52 videos (content). Certainly, you’ll be able to publish 20%-30% of that content….right?

So will you accept my video challenge to you? Let us know in the comments below. Or share this to your favorite social media site.

If you would like to get more information about the use of video to help brand your business, contact us here or call (404) 920-8041 today.

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How To Get 93,00 Likes On Facebook <----- A Shocking Yet Hilarious Read

Warning

If you get easily offended by profanity, stop reading, close this  email and don’t read this article. . .

I just came across this sobering, but hilarious  “Must Read Article” on. . .

How to get more likes on Facebook.  I simply had to share this with you! The article has 93,000 likes. . .  This dude has really mastered:

The Secret To Making Your Content Go Viral On Facebook  . . .

Because his article is so outrageously In Your Face!

The article highlights and makes fun of how desperate most people make themselves look on Facebook without even realizing it.

But, before you read the article and find out how not to make yourself look like a fool on Facebook. . .

Lets talk about an important little formula, called Edgerank because . . .

This Decides Whether Or Not You Exist On Facebook!

Edgerank is the algorithm that Facebook uses to make sure only relevant content appears in your fan’s news feeds.

So in simple layman’s terms this is what Edgerank is

Σ U.e W.e D.e

  • E = Edge – Edges are all the possible social actions on Facebook such as status updates, likes.comments shares etc.
  • U.e = Affinity score between viewing user and edge creator
  • W.e = Weight for this edge type (create, comment, like, tag etc)
  • D.e = time decay factor based on how long ago the edge was created

What The Heck Is Edgerank In Layman’s Terms ?

If you feel like you’re having a brain fart, and that looks a little like Einstein’s theory of relativity. . .

Don’t worry. Here Is What Really Matters :

  • Edge : An edge is any social action on Facebook.
  • Affinity Score : This is the score/ bond between the viewer and the content creator. . .

So if one of your “likers” repeatedly likes, comments, or shares your content, (even clicks and messaging are an influencing factor). .

Facebook then decides that the content you post is relevant to that user and will show them more of what you post.

Affinity Score Tip 1

Don’t ignore your “likers”! When your fan’s like, comment or share your posts, make sure you comment and like back and start a conversation.

Affinity Score Tip 2

Greet new “likers” and ask them an engaging, thought provoking question to spark the conversation.

Weight : This is a value system created by Facebook, that either increase or decrease the “value” of a social action.

The general rule is the more effort it takes to complete a social action, the more weight it carries, with the exception of a “share”.

E.g. A comment has more value/ carries more weight than a like.

Engagement measured by weight generally follows this hierarchy:

Shares that include a comment > Comments > Likes > Clicks

Content measured by weight looks generally follows this hierarchy:

Videos > Photos > Status Updates > Links

Weight Tip 1

If you want your posts to show up in your “likers”‘ and friends’ News Feeds, make sure people will actually want to interact with them. . .

Weight Tip 2

Post lots of videos and photos.

Large images with inspirational quotes are CRAZY VIRAL!

Time Decay: This refers to how long a post and it’s interactions have been “alive”.  The more time that passes by the value decreases.  This keeps the news-feed filled with “fresh and current” news.

Time Decay Tip:

  • Keep posting fresh new content, encourage engagement and keep the conversations going.
  • The Key:  Be controversial and turn heads!

Most People Get This Horribly Wrong

Here Is What You Must Avoid
  <==== (CRINGE)

I am confident you will love this article as much as the 93,000 people who clicked the article’s Like Button. Pay more attention to what the writer is doing more than what he is teaching.

To Your Success

Jackie Tulos

The Do’s and Don’t of Facebook marketing . . .  Hilarious read with some excellent take always!

If edgerank gives your marketing department nightmares, give Team Internet Marketing a call at 404-920-8041 today to get a free Facebook fanpage evaluation so we can do all the heavy brain lifting, and you can focus on revenue generating activities.

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One Study Shows Email Is More Popular Than Social Media

Social media may be getting all the buzz, but email is still a more popular mode of Internet communication, according to a new survey.

Private research firm Ipsos polled 19,216 adults in 24 countries last month and found 85% of them used the Internet for email while 62% used it for social networking. Keren Gottfried, research manager at Ipsos, says she expected email use to trump that of social media.

“If you think about it, the Internet was first used for sending letters online. It shouldn’t be surprising that we’re using a digital version of sending a letter,” she says. “But the fact that a majority of people are using [the Internet] for social networking is a paradigm shift; there’s no equivalent in the offline world.”

How people use the Internet varies from country to country. In Hungary, 94% go online to use email while only 46% do so in Saudi Arabia. In Indonesia, 83% of people use the Internet for social networking (defined in the study as visiting social networking sites, forums or blogs.) Social media use is also high in Argentina (76%), Russia (75%) and South Africa (73%). It’s low in Japan (35%) and Saudi Arabia (42%). The U.S. figure for social media use was right around the average: 61%.

Aside from email and social networking, another primary use of the Internet is for Voice-Over-IP. Overall, VOIP is used by 14% of people across the globe and trends high in Russia (36%), Turkey (32%) and India (25%). VOIP use is lowest in Brazil (4%), France (5%) and the U.S. (6%).

The primacy of email over social networking comes as Facebook and Google have both attempted to remake email for a new generation. Google’s bid was Google Wave, which the company billed as the next evolution of email in 2009. By August 2011, Google had announced it was pulling the plug on the project after adoption didn’t materialize.

Facebook, meanwhile, launched a “modern messaging system” in November 2010 that was designed to replace email for younger consumers who preferred SMS and Facebook to traditional email.

So what does this all mean to you as a business owner? I say plan, build, and test. See what works in your market and test it to see what results you get. One technology may work in your market that will not work in another. To get more information on social media marketing or email marketing just give us a call at  (404) 920-8041 for a free consultation to see if Team Internet Marketing can help your see what works best in your market.

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Why Yelp Helps Your Business

What you don’t know about local search could be killing your business

Local Business Listings and local directories feed the local search engines their information, With Google Maps, Local Business Listings, Yahoo Local and Bing – ALL businesses are given a centralized place to present information about their company to the public. THIS is where local search engine takes their LOCAL search results from. The biggest problem is, most business owners don’t know how to make these listings as effective as possible. Leaving out even one important detail could mean your local prospect could end up choosing a competitor with a better optimized listing.

It seems like there are as many online review sites as there are pores on your face, and Yelp has been the king of them for some time.

Why is that? The developers must have been extremely insightful, as they have recognized the delight with which people share information online and have capitalized on the notion of letting people connect this to their own identity.  Yelp users are able to do much more with the site than rant about the terrible service they received at Big Nancy’s House of Waffles.

The social aspect of Yelp allows those who have signed up for it to connect to one another on a personal level through the forums. People get to know their neighbors in a sense and learn to trust their judgment.  This dual-birded slingshot gives users what they want while strengthening the primary structure of the website.

Graphic courtesy of Statista.com.

Here are 5 reasons why Yelp should be a business best friend:

1. Increases the opportunity to be found. Exposure is everything in the  business.

2. Promotes conversation. Reviews are a fantastic source of information that are given freely and without prejudice and the beauty of it all is that many people love to write them. Technology allows people to share their experiences with their network and catalog their favorite products or services.

3. Creates fans. Checked in before? – if you haven’t, odds are someone you know has. People love sharing great experiences – Yelp provides the platform to do so.

4. Increases accountability. It’s one thing to promise a great service or product in an ad but another to have a customer say it is great in a review. Business become accountable when they are opened up for criticism.

However, this can lead to other problems for the business owner. What happens if someone leaves a negative review?

This is where Team Internet Marketing can help you wade thru all the misleading information about sites like Yelp and Google Places. To get more information on local search or reputation management just give us a call at  (404) 920-8041 for a free consultation to see if Team Internet Marketing can help your see what works best in your market.

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How To Install A Mashable Sharing Widget

If you spend a lot of time reading the latest blogs posts and news sites you will have noticed the proliferation of social sharing widgets that are available. Choosing the right one for your own blog or website will increase the likelihood that your content gets shared and talked about. One of my favorite sharing widgets is the one used by  the
top social media blog Mashable.

Find out how to install a similar one on your blog

What I like most about it is that it stays on the side of the page when viewers scroll down the post, which means no matter where they are reading, if they decide it’s worth sharing they can. This is important considering the average attention span of most web users is around 3 seconds.

Another reason for choosing this particular style is that since I know Mashable have been using it for over a year it’s probably working well. It’s also common on a lot of other sites which means the added familiarity will mean your audience will be much more likely to use it.

After a lot of searching I found a simple WordPress plugin that replicates the look and feel of the Mashable plugin and I made a quick tutorial to show you how you can install it on your own blog.

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As you scroll down the post the widget stays in place which means its always visible on the page increasing the liklihood of people sharing

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The plugin we are going to use is called “Twitter, Facebook Like, Google Plus One Social Share

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To add a WordPress plugin to your website login to your WordPress admin dashboard and select plugins on the left hands side

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Click on “Add New”

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Enter “Twitter Facebook Social Share”in the search box and install

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Install the plugin and activate it

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Now under Settings select TF Social Share

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You can now configure the plugin, select what social media sites you want displayed and where you want it to show up on your blog

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You can configure how the left side floating option will be shown

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You can also adjust the width and size of the social media buttons to match your blog design

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By default the share box displays above each blog post

 

If you want it to show on the left side of the post you need to alter the position setting

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You can select where on the screen you want it to display

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So now the plugin is activated and showing in the correct place all you now need to do is send some traffic and encourage people to share your content

No matter what type of plugin or widget  you use it’s important to ask people to share your content  and give them a good reason why. Better yet ask them to make a comment too.

Here are a few ideas to get you started…

  • What do you think about this article?
  • If you enjoyed this article please share with your friends
  • Spread the love…Share this with your friends
  • Have any comments? Your feedback is valuable
  • How has this affected you in your business?
  • Do you agree? if not leave a comment below
  • Please join the debate – your opinion is important
  • Help me get this information out to as many people as possible by sharing this post
  • Improve your karma by sharing this post
  • I know some of you may disagree with me; I’d love to get your feedback
  • Don’t share this post
  • Is this information useful to you, let me know in the comments below
  • What other subjects would you like me to write about; leave a comment and share
  • If you are a regular reader help me grow my community by sharing this post
  • If you have any questions leave them in the comments below
  • You know your friends will enjoy this so why not share this post with them?
  • Yes or No – do you agree with this post?
  • Click “Like” if this has helped you in any way
  • How many of these XXX are you familiar with?

I hope this will encourage you start to engaging your audience more effectively and get you the exposure you deserve. I look forward to your comments.

To your success

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