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Archive for the ‘goals’ Category

Three Video Content Ideas For Business

Let’s get past the idea that online videos are only “sales” videos. Video is content. Nothing less, nothing more. Let’s make some content….

  1. Frequently Asked Questions (FAQ) – Write down the top 10 questions that prospects consider in your industry. Make a short video for each question OR bundle up related questions and answer 3-5 questions in one short video. If you want to address the suggested “10 questions”, you could make 10 short videos or make 2 videos answering 5 questions….or 3 videos answering 3-4 questions. Keep the videos under 2 minutes (no matter how many questions you’re answering). Remember, people want quick answers to their questions.
  2. Tip Of The Week – (Listen to what I say…not what I do LOL). Ok, this one is GOLDEN. Every time we start producing and releasing content rich “video tips” (it’s obviously the industry we’re in), we always Always ALWAYS attract more visitors. This is how you attract a following. It doesn’t lead to immediate sales… but… if you build a strong, interested audience, you can usually sell on demand.
  3. Testimonials – These are powerful. If you have existing clients, get in the habit of collecting feedback. (Hint – Don’t ask for testimonials. Ask for feedback. Your positive feedback turns into your testimonials and your negative feedback turns into an opportunity to make a client happy).Tips on collecting feedback from your customers:

    ~ Ask for it and collect via email (easiest method)

    ~ Have a phone line dedicated to collect feedback in your own customers voice. We use AudioAcrobat for this. In fact, our phone line (powered by AudioAcrobat) to collect feedback is (512) 827-0500 Pin 120-601-560#.  Go ahead and give it a call to see how it works.  We pay less than $20/month for this service.

    ~  Have your clients send in a quick video from their webcam or iPhone…however they want to do it.

    Now, you’ll have written, audio, and video testimonials….all assets that you splice together into a video.  It makes a nice video when you’re showing real feedback as well as inserting sound and video bites.

That’s just three ideas for video content.  We can, and will in future emails, talk about hundreds more. If you focus on the fact that video is just another form of content, you’ll start to think of dozens of  content for video on your own.

 

Just remember, it’s not enough to just have a “sales video” on your home page.  It’s a good place to start but to drive traffic, get sales, acquire a following, and excel online, you NEED a strong video presence.

So let’s go make some content guys! Let us know in the comments below what you think. Or share this to your favorite social media site.

If you would like to get more information about the use of video to help brand your business, contact us here or call (404) 920-8041 today.

 

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10 Things You Should Stop Doing To Succeed In 2012

Whenever there is a new year, we think of all the things we’d like to do to make this the best year ever…. but have you ever stopped to think about things you should stop doing?

Sometimes we get caught chasing the wrong things and forget about the things that are slowing us down. Reaching greater success could be as simple as stopping something you’re doing.

There are enough list around the web of things you should do so this one is a little different: 10 Things You Should Stop Doing To Succeed In 2012

1. Stop Jumping From One Opportinity To Another

Chasing the magic bullet is the biggest killer of ‘getting things dine’ that I know of.

I love the theory of ‘one’. In order to get anything worthwhile done, you need to focus on one business model, one niche, one product, one website, one list, one keyword, one traffic method, one task at a time.

I’m not saying you should stick with only one business model or niche your whole life, just when you start one thing, stick with that one thing until it’s good enough. Then move onto another and focus on that.

2. Stop The Voice In Your Head

We all get it, when we start to actually do the work, that little voice pops in our head that says “are you sure this is gonna work?”. That’s the fearful side of you coming out. You need to stop him/her from coming out and swithc back to the positive side of you.

When you get negative thoughts, it may be painful, but you need to remove them. Even if your body doesn’t want to, force your body to get through that article, that sales letter, that chapter. If your body does, your mind will follow. Believe in yourself. Remember, you’re no different that anybody else. You’re human too with the same 24 hours in a day. If they can do it, so can you. And just imagine what would happen “if you could…”

3. Stop Letting Others Tell You What To Do

Are you a ‘yes’ man? If you hate being pushed into doing things you really don’t want to do, learn to say ‘no’. It takes guts, but once you say it once, you’ll build the courage to keep saying no to other things you don’t want to get into. Of course, you have to weigh up the consequences to what you agree or disagree to do, but you know the ones I’m talking about that you want to say no to.

4. Stop Relying On Others To Fix Your Problems

Take initiative to fix problems yourself. It’s an awesome feeling when you figure out the solution to a problem yourself. The best markters are excellent problem solvers. Become a problem solver and don’t depend on others – because they won’t always be there when you need them.

5. Stop Trying To Do Everything Yourself

This might seem contradictory to the above point but here’s what I mean. I don’t mean dumping problems on other people, I mean working together to create bigger and better things. In business, there comes a point were you can only do so much by yourself. Learn to work with others whether it be hiring outsource staff or working with other matketers in an old fashioned JV. Any big marketer will tell you that JV partnerships are essential to success.

6. Stop Being A Computer Noob

Get with the times! I know everyone has to start out somewhere but come on, this is 2012! Learn how to use your PC for crying out loud. Learn how to unzip and read PDFs! Learn how to use your keyboard shortcuts. Learn how to type properly (oh… I need to work on that one!) If you want to be an online marketer, learn how to use the tools that your business is built on. Learn FTP, HTML, cpanel for starters. I’m sure there are computer classes in your neighborhood where you can learn this stuff. Otherwise, use Mr. Google!

7. Stop Taking Short Cuts

There is nothing wrong with systematizing to save time, but somethings you ‘think’ will save you time often lead to bigger problems down the road. There’s a Japanese proverb that says: 急がば回れ  (isogaba maware – if you hurry, you will go in circles). If you know it’s a short cut and could have possible negative repercussions, don’t do it. It’s better to do it well the first time.

8. Stop Looking For Instant Results

As much as we’d like to become millionaires overnight, it’s not going to happen (unless you buy a winning lottery ticket!)

Success and wealth often comes after much hard work. Hard to believe isn’t it? So get in there and put in the work. When you get serious about work, some amazing things will happen. Just keep a long-term mindset and keep chipping away. Business is a marathon, not a sprint.

9. Stop Being Spammy

The internet is full of spam already and everyone is sick of it. Everyone is wising up to spammers, even Google. Spam can be in the form of email of course, but any kind of junk you publish on the net. Spam blogs, spam articles, spam videos, spam pictures, pictures of spam (just joking – I love spam.. the food kind!). It goes along with the two points above. If you want to do something worthwile and stay in business, stop being a spammer!

10. Finally, Stop Worrying!

Life is too short to spend worrying about everything. The news headlines would love to make us believe we are all screwed! But in reality, the biggest problems the majority of us face are deciding “which t-shirt and I going to wear today”. Sure, some days we have some big problems, but in the whole scheme of the universe, are they really that big? Enjoy your time on earth. You only get one. Your life is the biggest “one time offer” of all! Don’t waste it worrying about everything.

To your success,

Jackie

p.s. What do you want to stop doing in 2012? And don’t forget to share this post if you liked it. :)

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