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Archive for the ‘facebook’ Category

Use This 14 Point Checklist To Dominate Your Personal Brand On Google

Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, it’s time for some personal branding SEO.

There are two goals in personal SEO:

  • Dominate the entire first page of Google (branding)
  • Push negative or embarrassing search results off of page one (reputation management)

Here’s a checklist of ways to make that happen:

1. Design your snippet: Google+

Start by optimizing the one profile that you know Google is indexing: your G+ profile. When you fill out your profile, you’re actually creating the snippet in Google. Here’s how your Google+ fields appear in search results as a snippet. Notice how the snippet text (meta description) is a combination of four fields, listed one after the other.

  • None of those four fields include your location, so if you want to be relevant in your local area, add your city or town to your employment field (i.e. “Orbit Media, Chicago, IL”).
  • Use keywords relevant to your skills and personal brand.

2. Make your resume search-friendly: LinkedIn

LinkedIn is ubiquitous in search results. Here’s how to polish this part of your personal SEO:

  • “Location,” “Position,” and “Company” appear in Google snippets. Make sure they’re complete.
  • Click “edit” next to your public profile link.
  • Customize your public profile URL. Pick a URL that includes your name.
  • Make sure your entire profile is visible to the public.
  • Make LinkedIn as complete as possible. Embed a WordPress blog, embed SlideShare slides, seek recommendations, add any active Twitter accounts, etc.
  • In the “Websites” area of your profile, add links to your site, your blog, and your G+ profile.

3. It’s all about you, baby: your profile on your site

Unlike every other profile on this checklist, here you’re not building on rented land. You control it, so make it your masterpiece. Fine tune design, tweak on-page SEO, and use your best writing.

  • Make sure your profile has its own page.
  • Use your name in the URL if possible.
  • Use your name in the beginning of the title if possible.
  • Every profile should link to this page.
  • This page should link only to current profiles and networks where you are active (these links can be “nofollow” and target=”_blank”).
  • Link to your Google+ profile using the “rel=me” tag.
  • Watch Analytics for this page to monitor search performance and referring sites.

4. Signed by the Author: Google Authorship

Thanks to Google Authorship and rich snippets, bloggers are taking personal branding SEO to the next level. The faces of some bloggers and guest bloggers appear in search results for hundreds of keyphrases. Do it for the clickthrough rates, do it for the traffic, and do it for your personal brand.

  • If you’re not “signing” your content using “rel=author,” it’s time to start using Google Authorship Markup.
  • Check the search performance of all of your articles by checking Author Stats. Log into Google Webmaster Tools using your Google+ login.

Those are the most important places to manage SEO for your personal branding. But there are hundreds of other profiles that rank in search. The rest of this checklist is a list of sites where you can create a profile and create a link.

Tip! You don’t actually need to be active on a website to create a profile and affect your personal SEO. There is no reason not to use them all.

Caution: if you setup a hundred profiles, you’ll need to manage a hundred profiles, lest they go out of date. When setting up profiles on sites where you’re not likely to return often, avoid using numbers, such as “5 years of experience” or “50 successful projects.” By keeping the profiles more general, you reduce the risk of the profile going out of date quickly.

5. Twitter

Twitter profiles still rank extremely high in Google. Get out your best profile picture, a short bio and a link to your website.

Even if you never use Twitter, add one tweet to tell people where to find you “I’m not active on Twitter, but feel free to connect with me on [other network]”

6. Facebook

Facebook ranks high. Although your Facebook profile may not be relevant to your job, make your primary profile picture isn’t unprofessional. Depending on your privacy settings, a lot of people may see it. Also, claim your vanity URL.

7. Vimeo

Of all the video hosting/sharing sites, profile pages on Vimeo seem to outrank all others. Enter a bio, add a link, set your location, claim a URL and even add featured videos.

8. Tumblr

This one also ranks well. By default, Tumblr accounts are setup as subdomains, so grab yourname.tumblr.com, if possible. The bio page is open HTML so add anything and everything.

9. Quora

The profile pages are very simple, but they rank! After you add your picture and short bio, follow a few people and a few topics. Following topics will indicate to visitors what your interests are.

10. About.me

It’s just a simple page that links to your other profiles, but these show up in search results. Grab it. Upload a nice background photo and setup the links. If possible, use a URL that includes your name, such as about.me/yourname.

11. Delicious

Create a simple profile that has a decent chance of ranking for your name. Not room for much more than a picture, short bio and link. Delicious will give you a shortcut URL, such as delicious.com/yourname, but once this is set, you can never change it.

12. Flickr

This is the only photo site that gets traction in SEO. Profiles include all the basic information, such as a profile picture, location, bio and link.

13. SlideShare

A profile here is more likely to rank toward the bottom of page one, but you can add a LOT to a SlideShare profile. First, set the Account Type. Now you’ll see all kinds of places to add relevant info. You can also add a visual theme to your profile for $19 per month, but don’t expect this to affect SEO.

14. YouTube

Create and upload a video of yourself stating your personal brand, and using your name in the title and the description. If you optimize a video for your name, you may see the video itself rank as a universal search result.

Did we leave something out? Let us know in the comments below. Or share this to your favorite social media site.

If you would like to get more information about the use of these types of technology to help brand your business, contact us here or call (404) 920-8041 today.

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How To Get 93,00 Likes On Facebook <----- A Shocking Yet Hilarious Read

Warning

If you get easily offended by profanity, stop reading, close this  email and don’t read this article. . .

I just came across this sobering, but hilarious  “Must Read Article” on. . .

How to get more likes on Facebook.  I simply had to share this with you! The article has 93,000 likes. . .  This dude has really mastered:

The Secret To Making Your Content Go Viral On Facebook  . . .

Because his article is so outrageously In Your Face!

The article highlights and makes fun of how desperate most people make themselves look on Facebook without even realizing it.

But, before you read the article and find out how not to make yourself look like a fool on Facebook. . .

Lets talk about an important little formula, called Edgerank because . . .

This Decides Whether Or Not You Exist On Facebook!

Edgerank is the algorithm that Facebook uses to make sure only relevant content appears in your fan’s news feeds.

So in simple layman’s terms this is what Edgerank is

Σ U.e W.e D.e

  • E = Edge – Edges are all the possible social actions on Facebook such as status updates, likes.comments shares etc.
  • U.e = Affinity score between viewing user and edge creator
  • W.e = Weight for this edge type (create, comment, like, tag etc)
  • D.e = time decay factor based on how long ago the edge was created

What The Heck Is Edgerank In Layman’s Terms ?

If you feel like you’re having a brain fart, and that looks a little like Einstein’s theory of relativity. . .

Don’t worry. Here Is What Really Matters :

  • Edge : An edge is any social action on Facebook.
  • Affinity Score : This is the score/ bond between the viewer and the content creator. . .

So if one of your “likers” repeatedly likes, comments, or shares your content, (even clicks and messaging are an influencing factor). .

Facebook then decides that the content you post is relevant to that user and will show them more of what you post.

Affinity Score Tip 1

Don’t ignore your “likers”! When your fan’s like, comment or share your posts, make sure you comment and like back and start a conversation.

Affinity Score Tip 2

Greet new “likers” and ask them an engaging, thought provoking question to spark the conversation.

Weight : This is a value system created by Facebook, that either increase or decrease the “value” of a social action.

The general rule is the more effort it takes to complete a social action, the more weight it carries, with the exception of a “share”.

E.g. A comment has more value/ carries more weight than a like.

Engagement measured by weight generally follows this hierarchy:

Shares that include a comment > Comments > Likes > Clicks

Content measured by weight looks generally follows this hierarchy:

Videos > Photos > Status Updates > Links

Weight Tip 1

If you want your posts to show up in your “likers”‘ and friends’ News Feeds, make sure people will actually want to interact with them. . .

Weight Tip 2

Post lots of videos and photos.

Large images with inspirational quotes are CRAZY VIRAL!

Time Decay: This refers to how long a post and it’s interactions have been “alive”.  The more time that passes by the value decreases.  This keeps the news-feed filled with “fresh and current” news.

Time Decay Tip:

  • Keep posting fresh new content, encourage engagement and keep the conversations going.
  • The Key:  Be controversial and turn heads!

Most People Get This Horribly Wrong

Here Is What You Must Avoid
  <==== (CRINGE)

I am confident you will love this article as much as the 93,000 people who clicked the article’s Like Button. Pay more attention to what the writer is doing more than what he is teaching.

To Your Success

Jackie Tulos

The Do’s and Don’t of Facebook marketing . . .  Hilarious read with some excellent take always!

If edgerank gives your marketing department nightmares, give Team Internet Marketing a call at 404-920-8041 today to get a free Facebook fanpage evaluation so we can do all the heavy brain lifting, and you can focus on revenue generating activities.

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